spent the last 4 days in 3 different cities. much happened on my last trip; movement from one hotel to the next, shoot itinerary re-shuffling, situational conflicts, priorities assessments, you name it... all in all - no single second of dullness nor of certainty prevailed. "welcome to the media relations world where change is a constant" i'm still learning but am beginning to see how deferring/deflecting/ and delivering is an art in itself.
defer when situation is of no ownership;
deflect to other people to handle when necessary; and
deliver to your best ability when situation concerns you.
one thing i do know is that my boss has truly mastered the art of deflection!
OMNI News
14 years ago
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